Privacy Policy

Last updated: August 24, 2026

ASM Enterprises, operating as ASM Crockery ("ASM Crockery", "we", "us" or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect information when you visit asmcrockery.com, create an account, contact us or place an order.

1. Information We Collect

Depending on how you use our website, we may collect:

• Contact and account information: name, mobile number, email address and login or verification details.
• Order and delivery information: billing or shipping address, city, state, country, postal code, products ordered and order history.
• Payment information: payment status, transaction identifiers and limited payment-related information received from our payment providers. Complete card, UPI or banking credentials are processed by the relevant payment provider and are not stored by us.
• Communications: messages, enquiries, feedback and support requests sent through email, telephone or WhatsApp.
• Technical and usage information: IP address, browser and device information, pages viewed, referring pages, approximate location and interactions with the website.
• Cart and preference information: products placed in your cart or wishlist and preferences needed to provide website functionality.

2. How We Use Information

We use personal information to:

• process payments, fulfil orders and provide delivery and tracking updates;
• create and manage customer accounts, carts and wishlists;
• respond to enquiries, replacement requests and customer support matters;
• send transactional messages such as OTPs, order confirmations and status updates;
• detect fraud, misuse, security incidents and technical problems;
• maintain, analyse and improve our website, products and services;
• comply with tax, accounting, legal and regulatory obligations; and
• send promotional communications where permitted and in accordance with your preferences.

3. Cookies and Similar Technologies

We use cookies and similar technologies to keep you signed in, maintain your cart, remember preferences, understand website usage and improve performance. You can control cookies through your browser settings, but disabling essential cookies may prevent parts of the website from working correctly.

4. How We Share Information

We may share information only as reasonably necessary with:

• payment gateways and financial service providers that process transactions;
• courier, logistics and delivery partners that fulfil orders;
• hosting, communications, analytics, security and other technology service providers;
• professional advisers, government authorities or law-enforcement bodies where required by law or necessary to protect legal rights; and
• a successor or purchaser in connection with a merger, restructuring or transfer of the business.

We do not sell or rent personal information to third parties.

5. Data Retention

We retain information for as long as needed to fulfil the purposes described in this policy, provide services, resolve disputes, prevent fraud and meet legal, accounting or tax requirements. Retention periods may differ depending on the type of information and the applicable obligation.

6. Security

We use reasonable administrative and technical safeguards designed to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure. You are responsible for keeping access to your device and account confidential.

7. Your Choices and Rights

Subject to applicable law, you may ask us to access, correct or delete certain personal information, withdraw consent where processing relies on consent, or stop promotional communications. Some information may need to be retained for completed transactions, fraud prevention or legal compliance.

8. Third-Party Services and Links

Our website may link to or use third-party services, including payment, delivery, analytics and messaging providers. Their handling of information is governed by their own privacy policies, and we encourage you to review those policies.

9. Children's Privacy

Our website is intended for customers who can legally enter into a purchase transaction. We do not knowingly collect personal information directly from children without appropriate authorisation. If you believe a child has provided information to us, please contact us.

10. International Processing

Some service providers may process or store information outside your state or country. Where this occurs, we take reasonable steps to use providers that protect information in accordance with their contractual and legal obligations.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated date. Material changes may also be communicated through the website or other appropriate means.

12. Contact Us

For privacy questions or requests, please use our Contact Us page or contact:

ASM Enterprises
SCO 12, A Block, VIP Road
Zirakpur, Punjab 140603, India
Email: info@asmcrockery.com
Phone/WhatsApp: +91 97793 61208